The Rich Keep Getting Richer Essay Example for Free

The Rich Keep Getting Richer Essay Robert B. Reich was born in 1946 and is a Professor, activist, politician, and an author. He graduated from Yale Law School, John F. Kennedy Government School, and was a Rhodes scholar studying at Oxford University. Reich served as secretary of labor in the first Clinton administration and has a reputation of being a conciliator, who can see opposite sides to every question and solve them (Jacobus, 287). He has written many books, such as the Next American Frontier, Work of Nations, and The Wealth of Nations. Robert B. Reich wrote, Why the Rich are getting Richer and the Poor, Poorer to categorize American workers. He divided all jobs into three boats: routine producers, in person servers, and symbolic analyst. Reich continues to explain each job and how they are affecting the economic wave. In his essay, Reich use of deductive reasoning and argument proves valid in the sense that the vessels are preventing change among the social order in todays society. The first sinking vessel, routine producers, is the fastest sinking boats because they face competition from around the globe and from computer robots. Big companies like ATT used routine producers in the US in the 1980s till they found that in Singapore routine producers would do the same job for a fraction of the price (Reich, 291). They fired the US workers and used Singaporeans untill ATT could find another country willing to pay less. Reichs use of evidence is apparent in the example of ATT. The evidence pertains to wages and shows that routine producers are easily replaced and adds to Reichs opinions of the boats. Reich also states that Singaporean replaced U.S. ATT workers for a fraction of the cost and will eventually will be replaced by less costly and more productive means, human or otherwise. His logic shows that with each occurrence another will come about. Thus the relationship formed by Reich appeals logically to his audience about routine producers. Continuing on, Reich depicts the second fastest sinking boat: in person  servers. They do not face global competition but compete with machinery and laid off routine producers. This vessel contains people that are paid at minimum wage or slightly above (Reich 296). In-person servers are sheltered from global competition and are generally doing better than routine producers. In comparison, they also face competition from labor-saving machinery such as automated tellers, computerized cashiers, and so on. According to Reich the demographics are in their favor because of the rate of growth in the American work force is slow and the number of elderly that will increase by the 20th century will ensure in person servers a job in catering to their needs. Reich begins with the assumption that that the in-person servers are in better circumstances than the routine producers, yet they also face competition with machines. Though the in-person server is presented in a lukewarm sentiment, it can be inferred that this boat is not the ideal one in Reichs opinion. The mediocrity of the in-person server is stabilized by the assumptions made by Reich. He shows that in-person servers will indeed live up to their names by serving the elderly community thus ensuring their employment and meager living standard. Though the in-person servers do not face global competition, they face the harsh reality of being replaced by a machine. The idea of a machine replacing a human can draw many emotions. By informing his audience of the this idea, the lack of growth in the work force, and the rising number elderly, he draws appeals on two different emotions: fear and reassurance. The rising boat is the Americas symbolic analysts. Worldwide demand for their insights is growing as the ease and speed of communicating them steadily increases. Some are at the bottom barely hanging on; others on top are doing so well they cant keep track of their earnings. The other ones in the middle are American scientist and researchers who are selling their research and ideas to global enterprise webs. They are not limited to American workers. For example, if one refuses to pay the asking price, someone else will. As noted, American investment bankers and lawyers specializing in financial circumnavigations are selling their insights to  Asians and Europeans who are eager to discover how to make large amounts of money. Almost everyone around the world is buying the skills and insights of Americans who manipulate oral and visual symbols- musicians, sound engineers, film producers, makeup artists, directors, cinematographers, actors and actresses, boxers, writers and designers (Reich 299). The most important reason for this expanding world market and increasing global demand for the symbolic and analytic insights of Americas has been the dramatic improvement in worldwide communication and transportation technologies. Whether in the form or licensing fee, fees for service, salaries, or shares in final profits, the economic result in much the same. Reich uses various examples of symbolic analysts to persuade his audience that this boat is better off than the others, since they use their intellect rather than their labor. The system analyst is always in demand because their thoughts and ways of seeing things are both innovative and unique. He makes the assumption that, unlike the routine producer and the in-person server, the symbolic analyst holds the power in the sense that they will always be needed. They also hold the power to ask for whatever price they see fit. His logic is evident in that he sees this boat as the only one that is truly rising. In conclusion, Reichs views of the American Economy are valid due to his train of thoughts, evidence, examples and facts presented throughout the essay and various assumptions about the economy today. Social orders always will exist and the degree of success will be determined by the where you choose to stand in this order. WORKS CITED Reich, Robert B. Why the Rich Are Getting Richer and the Poor, Poorer. A World Of Ideas, Ed. Lee A. Jacobus. Boston: Bedford Books, 1998. 251-275.

The Light In the Forest Essay -- essays research papers

It is the fall of 1764, and the relations between white settlers of western Pennsylvania and Indians of the Ohio area are strained. Nevertheless, the ambitious white Colonel Bouquet and his troop of 1,500 men march into Indian country and demand the return of whites who have been kidnapped by the Delaware Indians. True Son, a fifteen-year-old white boy who has been raised by Indians since the age of four, is one of the white prisoners who is going to be returned. True Son loves his Indian way of life and considers himself to be Indian; he has been raised to view whites as enemies and cannot imagine living with them. But although the Indians love their adopted white relatives, they agree to give them back so that they will be able to keep their land. True Son's stoic Indian father, Cuyloga, whom he idolizes, forces his stubborn and resistant son to leave with the white soldiers. On the trip to Pennsylvania, True Son is placed under the care of Del, a strong white frontiersman who understands the Delaware, or Lenni Lenapi, language since he grew up near Indians. During the march, True Son is very depressed and considers committing suicide by eating the root of a May apple. Del prevents him from doing so and eventually True Son gives up the idea when his Indian cousin, Half Arrow, meets up with the party and walks along with True Son and their friend, Little Crane, whose wife is also among the white captives. The three laugh together and speak of the strange ways of white peopl...

Web Analytics

The explosive growth in the amount of smartness and tablets marked we have fully entered the RA of mobile computing. There are more and more people prefer to buy the products or services they desired online. The company who can success overnight must be the one who can better understand the demands of customers. For those who have no Idea of the power of Internet marketing, Axiom Technology can be a good example. It has been established since August 2010 and there are no any offline franchised stores ever opened. The only channel for customers to get their products is ordering from their online store.This is totally an Internet marketing model and no one knows what will happen to this company in the future. Now only four years have passed Axiom Technology has overtaken Samsung to become the biggest seller of smartness in China and the company valuations has approaching 40 billions dollars (BBC, http://www. BBC. Com/news/business-28684581). The success of Axiom is not accidental but u sing tons of techniques to analyses customers and trying to understand their needs. Behind this web analytics is the most important tool to achieve this in Internet marketing.What web analytics does Is the study of visitor, navigation, and traffic patterns to determine the success of a given web site then through the objective tracking, collection, measurement, porting, and analysis of quantitative Internet data to optimism websites and Internet marketing initiatives (Web Analytics Association, http:. ‘/ indicators could tell us the operation performance of a website. Such as the sources of the visitors (where our visitors come from), the conversion rates of the visitors (includes the registration rates, opportunities to sale and other conversion rates we setup to monitor).Knowing these indicators is the basis of Internet marketing initiatives. In short, web analytics is a tool to help us optimism our website and align our resources to fit the Internet marketing strategies. Th is could be divided into several aspects. I will explain them one by one in this article. Monitoring the Operation Status of the Website This is the most basic function of web analytics. Web analytics tool like Google Analytics can collect the data which provided by the website such as slipstream data, user experience data and operational data then generate different kinds of statements through analyses the collected data.These statements can give a overview of the website and tell us whether it is healthy or not. The variation trend of clicks, umber of visits, number of users and other data like this can help marketers maintain the website from different aspects. However, for those non-technical specialist stakeholders web analytics tool can be an important tool to translate the professional terms such as page views, average time per visit and conversion rates to readable information. Monthly summary is one of the most common reports that web analytics tool can generate for a compa ny to monitor its website.The information contained in the summary is of a relatively basic level. The monthly summary shows page views, visits ND visitors, as well as average time per visit and average page views per visit. The main purpose of the monthly summary is to inform key stakeholders about the level of activity on the website throughout each month (A. Phone, et al. , 2004). Figure 1 is a typical monthly summary. There are also other reports such as monthly dashboard which allow users to compare the activity on the website over a year, because of the limited words it is not possible to detail here.Figure 1. A Typical Monthly Summary The operators of the website will be panic without the support of different kinds of data. Because it means they have lost the perception to the status of the website. They have no idea how many visits today, thousands or none, will be a mystery. Without the direction of data, the operators will lost their target and path for Internet marketing. Evaluate the Efficiency of the Promotion Campaigns Like offline business processes, Internet marketing also needs promotion campaigns to acquire customers, improve brand image and customer perception.However, without web analytics we can not measure the help that the promotions bring to our websites Kips and we even can not know whether the growing Kips are profit from With web analytics we can track the sources of our visits then identify whether they are visiting through our promotions such as pay-per-click ads or banner ads. Moreover, we can further analyses the conversion rates relate to registration and order placing then find out the efficiency of our promotions and to what extent they can improve our Kips.Finally, according to the analysis we can adjust the Internet marketing strategies about the promotions. For example, to measure the efficiency of a banner ads we can easily calculate cost per acquisition to find out that: Cost per acquisition = Advertising and promotional cost/Number of click-troughs. Promote the Website Effectively Search Engine Optimization (SEE) and Search Engine Marketing (SEEM) SEE and SEEM are two vital parts in web analytics because they are the most important way for a website to fetch visits. Search engines are a key part of any company's acquisition portfolio.For good reason, citizens of the Internet use search to find everything they are looking for. The business impact of this customer behavior is that we all pour a lot of resources into optimizing our websites to show up optimally in search engines for relevant queries (Vanish Sushi, 2010). There are several indexes for us to analyses SEE such as related keywords ranking, the click through rate (CTR) of the search terms and the number of invalid pages of the website in the search results. The traffic level is the foundation of a website.So it is necessary for us to know how good our website performing on SEE and SEEM clearly (Eric Eng, et al. , 2012). Precision Marketing SEE and SEEM can improve the web exposure of the website so the users can find our website more easily. But sometimes it is also necessary to push our website to some specific users directly so called online promotions. Online promotion included customer segmentation, source segmentation and target market segmentation. Customer segmentation which based on customer behaviors can reveal the customer types our website attracts.The search terms based on source and affiliated websites analysis can let us know which parts on our website were cared about by our users and how our users found us. This analysis could direct us for our online promotion. We will know which groups of users we should send them e-mails. Moreover, web analytics can also help us find suitable places to do the online promotions. For example, the most related website we should put the advertisements on if we want to issue a product or organize an activity or the frequently searched keywords to do the sponsored links and SEE.So it can help us avoid the inefficiency promotions which will waste our operating costs. Through eliminating low efficiency costs and increase the ratio of high efficiency costs we could keep the budgets constant but have a better publicity. In the meantime, we can also find out which websites have more relevance with us then we can improve our how to organize the contents we want to promote. Optimizing the Customer Experience of the Website Simple and Effective Interactive Process The simple and easy-to-use interactive process will help the users achieve their targets and operations better.And the users are tend to visit the website which have more friendly interface that can let them surf on it without any troubles. Help the Users to Find What They Interested Recommend the contents which the users may interested are far more better than let themselves find what they want. Many websites like Amazon, eBay now have recommendation function based on the analysis of users behav iors, this function will elf on keep customers and let them browse more contents or use the services provided by the websites.Listen to the Users Web analytics is more than tons of daily statements of the websites. Actually, survey, lab usability testing and site visits are all belong to web analytics. Vanish Sushi were sorted them as the qualitative analysis in web analytics. These methods can let us listen to our users' heart. With the results of these surveys we can do better on our website includes the design of function, interactive and navigation. All of these are aimed at enhancing the user experience of the website.In a word, the websites are living for traffic level, all what we do above can be concluded as three stages: monitoring the traffic, attract the traffic and keep the traffic. The traffic level can be easily translated to users, and the users are the only core for the websites. Part 2: http://www. Activation. Co. UK/ is a local company. You are required to: Identif y its main line of business and its online marketing strategy, Critically evaluate its website designing and its online marketing strategy, and Make recommendations for improving the effectiveness of its website and online marketing strategy.Main Line of Business Active Alton is a local company operating a variety of sports and leisure facilities in Alton and it claimed itself as a non-profit organization. It currently operates 7 leisure and activity centers including Dell Farm, Inspire: Alton Sports Village, Lessee Sports Park, Highpoint Community Sports & Arts Centre, Lea Manor Recreation Centre, Stockroom Park Golf Centre and Stockroom Park Athletics Centre & Health Club.The main business that Active Alton run are the fitness and leisure events. Rely on the activity centers Active Alton provides its own brands covered a wide range of ports and services such as Profiles Health & Fitness, Hydra Swim, Active Golf, Kid Around, Active Education, Active Communities, Active Training & D evelopment and people will enjoy a discount price to access the facilities through Join the membership and this is also the main sources of income to the organization.Online Marketing Strategy As a local organization who have held so many sports centers and leisure facilities, Active Alton seems has no intention to invest vast amount of time and money in online marketing because people are ultimately prefer to choose a fitness centre by sitting it not by Just browsing it online. The website of Active Alton are more like a exhibition not an online franchise store. I have drawn a structure chart of the website below and will analyses the online market strategy by using it. Through the structure chart we can have a general understanding of the whole website of Active Alton.As I state before, the website is consist by the introduction of the sports centers and leisure facilities. The only entrance for customers to checkout is in the membership page and will be shown after click ‘s ign up online'. And there is o any online customer service but only two forms in the feedback and contact us pages. Because the organization possesses venues and stadiums and only provide very limited online transactions channel and customer service (the digital channels complementary is relatively low), the e-commerce business mode could be defined as between ‘Bricks and mortar' and ‘Bricks and clicks' refer to Figure 2.Figure 2. Three Business Modes in E-commerce In conclusion, the online marketing strategy should have objectives for online contribution in percent which means sales, service, profitability should drive the strategy. From the structure of the website I did not see much of elements which can bring extra incomes for the organization. Because of the products the organization provides is fitness and leisure services it is not possible to exploit new geographic markets. So the website has communicate benefits of existing products to existing penetration strat egy (H.Igor Anions, 2007). Figure 3. Nations Product-Market Growth Matrix Website Designing There are eight most important factors in successful e-commerce site design (Lauded and Travel, 2009), in this part I will use this figure to evaluate the designing of the Bessie. Figure 4. The Eight Most Important Factors in Successful E-commerce Site Design All functions of the website are working normally during my test but it has no obvious funnel which can guide visitors to the checkout system and finally become customers.In general, there must be a button or link to purchase the product when we click into the introduction page of a product but for this website there is not. What instead of is a sign up online button which is in membership page so we can not see it directly. This will largely reduce the conversion rates and lower the functionality of the website. The information provided by the website are quite rich, from the introduction of the organization to the details of every venu es and brands. And they have been placed in landing page so they are full accessible.But the customer service is a short slab of the website. There are only two forms provided in the contact us and feedback pages. According to Lauded and Tracer's research it will annoy 75. 1% visitors if a website has no contact information available. Figure 5. E-commerce Website Features that Annoy Customers For other aspects in the figure 4, the layout and design of Active Lotto's website are happily integrated style, both aesthetically and functionally. It has a dominant hue which is blue and the color is not been abused everywhere.The text are legible enough and the graphics are simple therefore the visitors will not be distracted. To sum up, the website is easy to use but lack of functionality and it need to be improved. Recommendations For the Web Designing To improve the effectiveness of the website can be translate to improve the user experience of it. First and the most important thing is t o add a purchase button with the corresponding price table in every introduction page of the stadiums, this will increase the conversion rates and lead to a higher incomes which is the fundamental goals of e-commerce.And for the customer service, add at least one contact information (landlines, e-mail or both) to contact us page that visitors can use it to contact the organization actively. If the visitors are confused about some descriptions the conversion rates indirectly because people will not purchase anything if they are confusing about it. For the Online Marketing Strategy According to the organization's conditions I did a SOOT analysis for it. Active Alton Strengths – S 1. Well-known brand 2.Abundant Resources 3. Extensive Services Weaknesses – W 1. Internet channel using 2. Web technologies 3. Online customer service Opportunities – O 1 . New customer segment 2. Co-branding promotion 3. Cross-selling SO strategies Integrate the services and trying to at tract new customers through cross-selling and co-branding promotion WOW strategies Improve the user experience of the website and introduce new services to attract new customers Threats – T 1 . Other competitors who have advanced technologies 2.Customer choice 3. New entrants SST strategies Attract competitor's customers by provide better services and hardware WET strategies Improve the user experience of the website and build a thorough customer relationship management system Figure 6. A Internet-specific SOOT Analysis for Active Alton Active Alton is an organization who has possessed a lot of resources including stadiums and parks. So the products and services it can provide can be varied if introduce cross-selling method.The growth point of the business is to attract new customers through new products and services and better user experience of the website. In this circumstance I would like to recommend WOW strategies for the organization. This kind of online marketing stra tegy is focused on improving the effectiveness of the website and develop new products that fit the e- commerce business such as special offers which people can only get from the online store.

Pepsi Prospectus - 112807 Words

The prospectus is being displayed in the website to make the prospectus accessible to more investors. The Philippine Stock Exchange (PSE) assumes no responsibility for the correctness of any of the statements made or the opinions or reports expressed in the prospectus. Furthermore, the PSE makes no representation as to the completeness of the prospectus and disclaims any liability whatsoever for any loss arising from or in reliance in whole or in part on the contents of the prospectus. The offering information on this Web site is intended to be available only to Philippine and non-Philippine citizens residing in the Philippines or corporations or judicial entities organized and existing under Philippine law, and is not intended for†¦show more content†¦(incorporated with limited liability in the Republic of the Philippines) Primary and Secondary Offer of 1,142,348,680 Common Shares Offer Price of =3.50 per Offer Share P to be listed and traded on the First Board of the Philippine Stock Exchange, Inc. Sole Global Coordinator, Bookrunner and International Underwriter UBS Investment Bank Joint Domestic Lead Underwriters ATR KimEng Capital Partners, Inc. BDO Capital Investment Corporation Domestic Participating Underwriters ING Bank N.V., Manila Branch AB Capital and Investment Corporation RCBC Capital Corporation Multinational Investment Bancorporation Unicapital, Inc. PEPSI-COLA PRODUCTS PHILIPPINES, INC. KM. 29 NATIONAL ROAD, TUNASAN MUNTINLUPA CITY PHILIPPINES 1773 TELEPHONE NUMBER: (632) 850 7901 This Prospectus relates to the offer and sale of 1,142,348,680 common shares (the â€Å"Firm Offer,† and such shares, the â€Å"Firm Shares†), par value of P0.15 per share (the â€Å"Shares†), of Pepsi-Cola Products Philippines, Inc., a = corporation organized under Philippine law. The Firm Shares will comprise (i) 380,782,893 new Shares to be issued and offered by us by way of a primary offer (the â€Å"Primary Offer,† and such Shares, the â€Å"Primary Offer Shares†) as further described below and (ii) 761,565,787 existing Shares offered by Guoco Assets (Philippines), Inc. and The Nassim Fund (the â€Å"Selling Shareholders†) pursuant to a secondary offer (the â€Å"Secondary Offer†), and such Shares,Show MoreRelatedQ3 Innovation Essay1918 Words   |  8 Pagesbusiness there is typically more risk involved from a litigation standpoint. Although companies are insured, the sheer expense of seeking legal counsel has a greater negative impact upon smaller businesses than larger conglomerates like Tropicana, or Pepsi, who have large departments of in house counsels. The second option available to Nantucket Nectar is to sell the business. In reviewing their financial performance (see Exhibit 1), we notice that the business has had several years where they wereRead MoreIndian Premier League5288 Words   |  22 Pages and the remaining US$608m in the last five years. †¢ The central sponsors (DLF, Hero Honda, Pepsi, Citi, Vodafone, Kingfisher) have been tied up for a five-year period at approximately US$30m a year. Figure 2: Formula for revenue split Broadcasting revenue Year 1-3: BCCI gets 20%, teams get 80% Year 4-5: BCCI gets 30%, teams get 70% Year 6-10: BCCI gets 40%, teams get 60% Source: IPL franchise prospectus IPL will bring in Rs11.9bn revenue pa into cricket TV advertising - Rs6.5bn a year Every IPLRead MoreBusiness Studies Notes Full Syllabus22444 Words   |  90 PagesXII  Ã¢â‚¬â€œÃ‚  Ã‚  Business  Studies   AK interest is paid on it and it is rapaid also, after a fixed period of time or on expiry of its tenure. 3. Flotation Cost :- The cost involved in issuing securities such as broker s commission, underwriters fees, expenses on prospectus etc is called flotation cost. Higher the flotation cost, less attractive is the source of finance. Cash flow position of the business :- In case the cash flow position of a company is good enough then it can easily use borrowed funds. Control ConsiderationsRead MoreOpportunities23827 Words   |  96 Pagesconsiderably. By the mid-1990s, millions of North Americans associated the company’s name with superior dark-roast coffee, customized espresso drinks, responsive customer service, and an appealing store experience. Alliances with Dreyer’s Grand Ice Cream, Pepsi-Cola Company, Capitol Records, Barnes Noble, United Airlines, and other organizations promised to broaden the Starbucks product line, distribution channels, and name recognition. Marketing experts and financial analysts, impressed with the company’sRead MorePractical Guide to Market Research62092 Words   |  249 PagesCoke became seriously concerned that it was losing market share to Pepsi. In 1984 it only had a 4.9% lead of Pepsi in the US. This was despite the fact that Coke outspent Pepsi on advertising, by upwards of $100 million per year. One major problem was that Pepsi’s advertising was simply more effective. The Pepsi Challenge had been fabulously successful: Pepsi made great play in its ads that in blind taste tests, people preferred Pepsi to Coke. Roy Stout, head of market research for Coca-Cola USA, putRead MoreCafe Coffee Day14374 Words   |  58 Pageshead Sudipta Sen Gupta is understandably quite excited about the cafe s prospectus. While the company is poised| |at launching 49 more cafes in the country, it is also looking at opening cafe chains worldwide- all before the financial year | |end. | |Sen Gupta started off her career with Compaq and Pepsi before she joined Cafe Coffee Day three years ago. She has been one ofRead MoreCorporation (Fisch) Outline Penn Law Essay62808 Words   |  252 Pagesthen refused to give Loft a discount. Megargel then informed Guth of Pepsi-Cola’s bankruptcy and Guth acquired Pepsi’s secret formula. Guth, without knowledge or consent of Loth’s board, drew upon Loft without limit to further the Pepsi enterprise (used Loft’s plant, materials, credit, executives, etc.). Guth claimed that he offered Loft the opportunity to take over the Pepsi enterprise, but that the board declined b/c Pepsi had proved to be a failure. o Issue: WhetherRead MoreMerger and Acquisition: Current Issues115629 Words   |  463 Pagescases of â€Å"Coca-Cola/Dr. Pepper† and â€Å"Pepsi/ Seven-Up†. Both mergers were objected to by the FTC because they would have implied the disappearance of the third and fourth most important firms in the American carbonated soft drinks market, consolidating the industry into only two important companies: Coca-Cola and Pepsi.8 This structural change would also have influenced the local bottling markets in many US states, since in the majority of them Coca-Cola and Pepsi had their own bottlers, and the remainingRead MoreStrategy Management18281 Words   |  74 Pagesdeveloped, and to gather student opinions, provided lots of useful feedback. Last, but certainly not least, I wish to thank the reviewers and focus group attendees who shared their expertise with us, from the very beginning when we developed the prospectus to the final text and cases that y ou hold in your hands. The reviewers have given us the greatest gift of all—the gift of time! These very special people are listed starting on page xxxii. I have long yearned to write a textbook that shows studentsRead MoreDomino Pizza 2013 10k83576 Words   |  335 PagesInformation Officer of Polk Global Automotive. Russell J. Weiner has served as our Executive Vice President and Chief Marketing Officer, since September 2008. Mr. Weiner held various marketing positions at Pepsi from 1998 to 2008, most recently serving as Vice President of Marketing, Colas for Pepsi-Cola North America. Patricia A. Wilmot has served as our Executive Vice President, PeopleFirst since July 2000. Ms. Wilmot was a human resources consultant from May 1999 to June 2000. Ms. Wilmot served